We are winding down a year that we’ll be happy to put behind us. Except that a slower Q1 must follow the active and lucrative Q4. Let’s consider a few things you can do to protect your revenues during the lull and avoid the Q4 hangover. Adapex works closely with our publisher partners to prepare…
If it feels like your ad provider left you coal in your stocking, don’t despair. The year ahead looks promising and there are things you can do to increase your revenues both now and over the course of the year. Let’s take a look at some tactics and techniques that can help increase your KPIs…
2020 has been an interesting year, to say the least, but don’t wish it away just yet. There is still time in Q4 to grab some of the holiday ad spend. With three weeks to go, Adapex is working closely with our publisher partners to deliver the Q4 uplift they expect. Here are a few…
Adapex is excited to share our rich media ad units with our publisher partners. These high impact and high viewability units drive CPM increases. Our publisher partners who are implementing these rich media ad units are seeing exciting uplifts. According to the IAB, rich media advertisements are defined as those with which users can interact as…
As we approach the end of a long and winding year, Adapex reflects on the challenges and accomplishments we experienced in 2020. Monetization got tough during COVID, and we got tougher. With fewer dollars in the marketplace under clouds of uncertainty, we knew we had to be even more innovative, and smarter, about finding…
Press Release November 9, 2020 Adapex and Dsquared Sales Form Advertising Sales Partnership New York, NY Adapex, a leading provider of full-service, full stack Header Bidding technologies has partnered with Dsquared Sales, a full-service direct sales firm offering top-level, premium advertising sales experience nationwide. The partnership aims to fortify Adapex’s position in the marketplace as…
We are settling into Q4 and are pleased to see our CPMs continue to rise. A nice distraction amid the wait and vote count for the next president. CPMs Week of November 2 Overall CPMs are up 3% on the week and CPMs in Finance, Travel, and Health verticals led the increase. Mobile CPMs continue…
It’s Friday and we are winding down the week and the month. There’s a lot of focus on Q4, for good reason, and we are one month in. How are things looking for your business? Adapex publisher partners are seeing a 14% increase in CPMs WoW with a steady lift across most verticals for the…
Let’s keep talking about driving revenues, improving CPMs, and taking advantage of Q4 spending increases. There is no time to waste this quarter to make sure your site is getting its fair share of Holiday ad spend. Ecommerce Sales Rising The pandemic has accelerated the adoption of online purchases. According to eMarketer “US ecommerce sales…
Q4 is here and publishers are looking for ways to make up for the losses in the first half of the year due to ad spend drops. This is part of our series to help publishers do just that. Let’s focus on Header Bidding and the smartest way to drive revenue across your programmatic inventory.…
Ad Spend is on the rise as we (finally!) get to Q4. Is your site optimized to get your share of the pie? Let’s take a look at who is expected to spend and how CPMs are performing by vertical. Q4 Who’s Spending? The industry with the highest digital spend to date in 2020…computing products…
We talked about the importance of Viewability in a previous blog post a while ago. But it’s time to focus on it again as we are finding a very strong correlation between improved viewability and CPMs. Additionally, we are pleased to share updates from Google that will help measure and improve viewability. Refresher…What is Viewability?…
ADAPEX WINS BRONZE STEVIE® AWARD IN 2020 STEVIE AWARDS FOR WOMEN IN BUSINESS Women Around the World to Be Recognized During Virtual Event NY, NY – October 2, 2020 – Adapex LLC has been named the winner of a BRONZE Stevie® Award in the Company of the Year – Business Services – More Than 10…
Spending Spikes in Q4 In our recent post about preparing your ad stack for Q4, Adapex recapped the categories with the largest percentage of Q4 spend in 2019 according to Media Radar. In this analysis Retail, Tech, and Media led spending with each accounting for roughly 14% of Q4 spend, followed by Financial and Travel. …
All eyes are on Q4 and recouping revenue lost due to COVID-19. Adapex is seeing an uptick in our verticals, though it still varies from week to week. But we working with all of our publisher partners to optimize their monetization efforts to accelerate revenue in the coming months. Digital Ad Spend Holds Magna reports…
It’s been a rollercoaster of a year, but we are looking forward to a rebounding and remunerative Q4. Is your ad stack ready to reap the rewards? Professional expertise can help you get the most from your inventory and increase your revenues. Adapex is working with our publisher partners on five key areas to prepare…
We continue to see CPMs get stronger as we head into Q4. Though CPMs by vertical are still see-sawing a bit from week to week, overall growth is holding steady. Notably, mobile CPMs have remained strong over the past few months. Ensuring your site is optimized to grow mobile revenue will help publishers accelerate their…
Labor Day Weekend is here and we are still seeing a bit of volatility in CPMs and ad spend. MediaRadar reports that through the end of July, total programmatic spend grew 11% since April, and the number of advertisers running programmatic ads increased 36% since January. We can feel some relief as we look to…
CASE STUDY Situation Two years ago, Dominick Miserandino became CEO of Inquisitr, a US news site that focuses on lifestyle stories. Immediately he realized the ad operations structure and minimalistic technology caused issues with revenue and needed to be changed. “I realized we needed a structure and a fixed workflow [with ad ops],” said Dominick.…
While the advertising industry is still navigating fluctuations in spending due to COVID-19, global mobile ad spending grew 71% over last year, according to a Pubmatic report.And this segment is expected to continue to grow as mobile usage soars. Adapex is seeing strong mobile CPMs and working with our publisher partners to accelerate their mobile…
Following up on our article on growing your mobile revenue, let’s take a look at in-app monetization and tips for maximizing these revenues. Valued at $106.27 billion in 2018, the global mobile application market size is projected to grow to $407.31 billion by 2026. And eMarketer estimates that US adults will spend, on average, more…
Good news heading into the weekend, CPMs had a strong week across all verticals. Mobile is driving the upswing but Desktop CPMs are holding steady. eMarketer is forecasting that Display ad spending will post + 5.55% in overall growth for the year. Adapex CPM Analysis Week of August 10 We are happy to report Adapex…
Strategies to Improve Mobile Revenue Even with COVID-19 impacting overall media spending, US mobile ad spend is forecast to grow in 2020 and to account for 68% of digital ad spend according to eMarketer. And in the next few years, this upward trajectory is expected to continue. Publishers can be well poised to increase their…
We’re back again after the 4th of July respite with our weekly round-up of ad spend reports and a more detailed CPM analysis. Adapex is anxiously monitoring digital ad spend as we get into Q3 and look towards Q4 and beyond. Not a Rebound Quite Yet… While trends indicated that the ad marketplace is showing…
