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Programmatic Direct v Programmatic Auction

Revenue Strategy, TechnologyBy Debra FleenorFebruary 24, 2021Leave a comment

Over the course of the pandemic, programmatic advertising proved to be a flexible and agile medium and stands to rebound in 2021. As advertisers quickly pulled their digital spend because they could realize the immediate impact, they just as quickly returned to programmatic for the same reason.  This new appreciation for the flexibility of digital…

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