NEW YORK, December 3, 2021 – Adapex parent company Datrix began trading on Euronext Growth Milan today, Adapex announced. Datrix analyzes and interprets big data. Datrix comprises a group of technology companies (including Adapex, 3rdPlace, FinScience, ByTek, and PaperLit) that develop Augmented Analytics software and services based on Artificial Intelligence and Machine Learning Models for…
As we approach the Thanksgiving holiday, Adapex is taking time to reflect and appreciate our challenges and accomplishments. We pushed through COVID uncertainty, rode the rebound roller coaster, and drove ourselves to innovate and pursue new opportunities on the horizon…identity solutions, market expansion, artificial intelligence, and new partnerships. This year we focused on three key…
Attributes 497% Revenue Growth to Revolutionary m4 Tech Suite™ NEW YORK, November 17, 2021 — Adapex Inc., part of the Datrix Group, today announced that it placed 262 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in…
NEW YORK — November 3, 2021 — The Datrix Group has acquired Adapex, enabling Adapex’s publishing partners to maximize data-driven revenue via artificial intelligence. Datrix, the leading global provider of AI solutions that help companies transform data into monetizable insights, said that joining forces with Adapex, the leading technology company providing digital advertising operations to…
For Immediate Release October 28, 2021, NY, NY Adapex, Inc. (Adapex) is excited to announce that it will be partnering with Digital Trends Media Group (DTMG) to help grow its programmatic revenue across media brands and flagship site, digitaltrends.com. Adapex will work closely with the existing Digital Trends Media Group operations team to implement the…
All eyes are on Q4. And for good reason, now is the time to make up for the slower months and capitalize on increased ad spend. It’s an important time of year to make sure your systems are primed to maximize your revenue and make sure that you get the revenue boost you expect. We’ve…
Now that Q4 is here, there is a huge opportunity to maximize your revenue with a few actionable tips. Advertisers are gearing up for increased consumer spending around the Holiday season and the end of the year. As in Q4 2020, many shoppers will be online. Buyers will allocate more of their budget to programmatic…
AdMonsters and Folio: Announce Top Women in Media Awards Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer New York, October 14 2021 – Adapex is thrilled to announce that Debra Fleenor, Founder and President, is a 2021 Top Women in Media Honoree in the category Tech Trailblazer for women blazing the trail in…
ADAPEX WINS BRONZE STEVIE® AWARD IN 2021 STEVIE® AWARDS FOR WOMEN IN BUSINESS Fastest Growing Company of the Year NY, NY – September 23, 2021 – Adapex Inc has been named the winner of a BRONZE Stevie® Award for the Fastest Growing Company of the Year in the 18th annual Stevie Awards for Women in…
Adapex President Debra Fleenor is featured in betanews with her insights into first-party data. Assessing the viability of first-party data
Debra Fleenor’s article on leveraging keywords recently appeared in betanews. You can also read it here. Leveraging keywords in the absence of individual user tracking
It’s almost the most wonderful time of the year…Q4! Ad spend will be heating up and the time is right to make sure your site is well-positioned to drive up your revenue. This is the first in a series of tips from the adops experts at Adapex to help you skyrocket your revenue in this…
Google Multiple Customer Management (MCM) will officially replace Scaled Partner Management (SPM) at the end of September 2021. With this move, Google is looking to create a more effective and transparent environment for publishers and advertisers. SPM vs MCM The SPM program enabled smaller and mid-sized publishers to access Google’s Ad Exchange through selected Google…
Behavioral tracking has been a staple in the digital advertising industry for around 30 years. Since the early 1990s, in-browser tracking has developed as a tool for targeted advertising messaging. Other viable solutions have been relegated into the shadows with the high profitability of this digital monetization practice. Unfortunately, the attitudes of consumers and publishers…
Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 FOR IMMEDIATE RELEASE NEW YORK, August 17, 2021 – Inc. magazine today revealed that Adapex Inc has joined the annual Inc 5000 List for the first time at No. 967. This list is the most prestigious ranking of the nation’s fastest-growing private companies.…
If you are struggling with Google’s update to its search algorithm to incorporate Core Web Vitals (CWV), you are not alone. The basics on the update can be found here where Adapex outlined what the update entailed. Since then we’ve been working closely with our publisher partners and we’re happy to share a few tips…
Press Release IPC’s Patented-Method Allocates Bonus Impressions to Improve Ad Performance and User Experience New York, NY, July 26, 2021 – Adapex is excited to announce a partnership with IPC Pricing to bring IPC’s patented solution to our publisher partners. IPC Pricing offers a bonus impression optimization solution for the adtech industry. Adapex offers publishers…
New York, July 2021 – Adapex is excited to announce that it has been named to AdExchanger’s Programmatic Power Player list for 2021. The Programmatic Power Player list is a definitive list of the top agencies, strategic partners, and tech providers in the digital advertising industry. “The AdExchanger Programmatic Power Player list is a great…
Now that Google has granted an extension for the third-party cookie, publishers can focus on other ways to maximize Q3 monetization during a traditionally slower season. It’s still prudent for publishers to be making plans for the demise of cookies and what’s next for identity and addressability. However, there are a few simple things you…
Adapex’s Debra Fleenor shares her insight into programmatic marketing in a cookieless internet. How Can Programmatic Marketers Adjust to a Cookieless Internet
Adapex’s Debra Fleenor shares her insight into the benefits of a third-party, cookie-less world for publishers and consumers. https://www.newspostonline.com/news/business/what-benefits-are-there-for-publishers-and-consumers-in-a-cookieless-world/
Paving a Better Way Forward for the Internet in a Cookieless World When Google announced its plan to phase out support for third-party cookies in Chrome by 2022, it put the last nail in the third-party cookie coffin as we know them. With Firefox and Safari already blocking them, the current iteration of third-party cookies…
As Google Shelves Cookies, How Will the Industry Adjust? For the past twenty years, we have lived in a world where the tracking of online users’ information is standard practice. This data, predominantly collected through third-party cookies, has provided invaluable marketing insights to publishers. Third-party cookies have also been the backbone supporting many features of…
PRESS RELEASE New York, May 2021 – Adapex is excited to announce that it has been selected as a finalist for a Digiday Media Award in two categories: Best Publisher Platform and Best Ad Tech Platform. The Digiday Media Awards recognize the companies working to modernize digital media. “It’s an honor to be included among…
