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life after cookies

Publishers First Series: Life After Cookies

Revenue Strategy, TechnologyBy Debra FleenorMarch 22, 2021Leave a comment

March Madness is taking on a new meaning after Google’s recent announcement that it will not support alternative identifiers.  And while this affects advertisers and publishers, let’s focus on the road ahead for publishers and what this really means for life after cookies.  With so much information and reaction in the headlines, Adapex is putting…

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