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identity solutions

Adapex Activates Universal ID From ID5

Industry Updates, Revenue Strategy, TechnologyBy Debra FleenorMarch 31, 2021Leave a comment

New York, March 2021 – Adapex is excited to announce that we have partnered with ID5 to bring our publisher partners a universal ID solution to enable privacy-compliant user IDs to power data-driven advertising.  User-level data has proven to be a strong driver of campaign performance. Data-driven strategies generate higher yields for both publishers and…

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