Google’s Topics shows the ad industry needs a better case for targeting
Photo from MarketingDive — Leon Neal / Staff via Getty Images As third-party cookies are phased out, advertisers must adapt. Adapex President and Founder, Debra Fleenor, featured in MarketDive. [visual-link-preview encoded=”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″]
