February 2022 - adapex.io

How to Monetize Your Mobile App

Publishers, TechnologyBy Adapex Team February 25, 2022 Leave a comment

Just as we board the plane to MWC 2022, we are quoted in Forbes on header bidding in mobile app monetization. If you’ll be at MWC 2022, let’s meet in person. If not, let’s meet another time! (Image Source from Forbes article: woman with mobile phone GETTY) [visual-link-preview encoded=”eyJ0eXBlIjoiZXh0ZXJuYWwiLCJwb3N0IjowLCJwb3N0X2xhYmVsIjoiIiwidXJsIjoiaHR0cHM6Ly93d3cuZm9yYmVzLmNvbS9zaXRlcy9qaWF3ZXJ0ei8yMDIyLzAyLzI0L2hvdy10by1tb25ldGl6ZS15b3VyLW1vYmlsZS1hcHAvP3NoPTE1ZjNiM2I5MTYzYiIsImltYWdlX2lkIjotMSwiaW1hZ2VfdXJsIjoiaHR0cHM6Ly9pbWFnZWlvLmZvcmJlcy5jb20vc3BlY2lhbHMtaW1hZ2VzL2ltYWdlc2VydmUvNjIxN2M1ZTYwNzA5YWNjZWEzOTQ5YzljLzB4MC5qcGc/Zm9ybWF0PWpwZyZ3aWR0aD0xMjAwJmZpdD1ib3VuZHMiLCJ0aXRsZSI6IkhvdyBUbyBNb25ldGl6ZSBZb3VyIE1vYmlsZSBBcHAiLCJzdW1tYXJ5IjoiVGhlIGdsb2JhbCBtb2JpbGUgYXBwIG1hcmtldCB3YXMgdmFsdWVkIGF0IG1vcmUgdGhhbiAkMTU0IGJpbGxpb24gYXMgb2YgMjAxOSwgYW5kIGlzIHByb2plY3RlZCB0byBncm93IHRvIG1vcmUgdGhhbiAkNDA3IGJpbGxpb24gYnkgMjAyNi4gVGhlIGFzdHJvbm9taWNhbCBncm93dGggb2YgdGhlIG1hcmtldCBtYWtlcyBzZW5zZSB3aGVuIHlvdSBjb25zaWRlciBhcHAgYmVoYXZpb3IuIFNtYXJ0cGhvbmUgdXNlcnMgZXZlcnl3aGVyZSBhcmUgc3BlbmRpbmcgbW9yZSB0aW1lIHRoYW4gZXZlciBvbiBtb2JpbGUgZGV2aWNlcy4iLCJ0ZW1wbGF0ZSI6InVzZV9kZWZhdWx0X2Zyb21fc2V0dGluZ3MifQ==”]

IAB ALM 2022: What Lies Ahead for an Ad Supported Internet

Ecosystem, Events, PublishersBy Adapex Team February 15, 2022 Leave a comment

A few members of the Adapex team attended the in-person(!) IAB ALM in NYC last week. The event theme was Visions and Decisions and featured four days of full agendas available in-person and virtually. The event was well attended by brands, publishers, agencies, and networks. Huge kudos to IAB for such a robust agenda on…

Google’s Topics shows the ad industry needs a better case for targeting

Ad Revenue, EcosystemBy Debra Fleenor February 3, 2022 Leave a comment

Photo from MarketingDive — Leon Neal / Staff via Getty Images As third-party cookies are phased out, advertisers must adapt. Adapex President and Founder, Debra Fleenor, featured in MarketDive. [visual-link-preview encoded=”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″]

Steps Publishers Must Take to Survive in the Cookieless Era

Ad Revenue, PublishersBy Debra Fleenor February 3, 2022 Leave a comment

As featured in Advertising Week, February 3, 2022 Steps Publishers Must Take to Survive in the Cookieless Era

How to Monetize Your Mobile App

IAB ALM 2022: What Lies Ahead for an Ad Supported Internet

Google’s Topics shows the ad industry needs a better case for targeting

Steps Publishers Must Take to Survive in the Cookieless Era

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