First Party Data: why it is essential today, in the Cookieless Era

Companies own a great amount of First-Party Data, and they often don’t use it in the right way. How to structure an effective data strategy in the cookieless era?  Let’s talk about it with our Datrix | AI solutions Group Chief Innovation Officer Filippo Trocca. [visual-link-preview encoded=”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”]