First Party Data: why it is essential today, in the Cookieless Era

How To…, PublishersLeave a comment

Companies own a great amount of First-Party Data, and they often don’t use it in the right way. How to structure an effective data strategy in the cookieless era?  Let’s talk about it with our Datrix | AI solutions Group Chief Innovation Officer Filippo Trocca. [visual-link-preview encoded=”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”]  

Google amp

Update on AMP

Publishers, TechnologyLeave a comment

It’s been a while since we talked about AMP and there have been some updates on Google’s end that have made AMP more flexible and advanced, canceling out some of the original arguments against it.  Refresher: What is AMP? AMP (Accelerated Mobile Pages) is an open-source library that provides a straightforward way to create web…

Viewability and CPMs

Ad Revenue​, PublishersLeave a comment

During the slower periods of ad spend, the Adapex team is focused on the ad tech details that help drive revenue for our clients.  Viewability is a big one, as it directly correlates to CPM.  Being able to optimize viewability will increase your CPMs.  We’ve talked about viewability in previous blog posts, but it’s worth…