November 2022 - adapex.io

There is still plenty of time to grab Holiday ad spend and improve your CPMs to drive revenue. Now that the Holiday season is here, get ready to maximize monetization for your content. And remember, the peak is weeks, not days. Digital Ad Spending Despite talk of declining ad spend and economic slowdown, this is…

Let’s Talk About Header Bidding

Revenue Strategy, TechnologyBy Adapex Team November 3, 2022 Leave a comment

What is a Header Bidding Solution? Header bidding is the programmatic technique of serving ads simultaneously to multiple SSPs or ad networks so the winning bid goes to the highest CPM. This is an alternative to the traditional waterfall method (or daisy chaining) of serving ads. Set Up Hybrid Header Bidding Adapex recommends a hybrid…

Drive Holiday Revenue

Let’s Talk About Header Bidding

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