Slow site loading is an issue for online publishers, and every second of delay can result in a significant loss of revenue and user engagement. One of the main culprits is the traditional method of programmatic advertising, where ads are loaded sequentially, causing the website to load at a slower pace. However, hybrid header bidding…
The economic landscape of 2023 is proving to be a challenging one for businesses, with many facing uncertainty due to a variety of factors. One of the biggest pain points for publishers is the Q1 ad spend drop, which is driven by a decrease in ad demand and spending. Additionally, the general economic climate is…
The cookieless future is now. The entire ecosystem dedicated time in 2022 to testing, building, and analyzing alternative user identifiers, including Adapex and our partners. Seller Defined Audiences are emerging as an effective and privacy-compliant replacement to the cookie. What is a Seller Defined Audience (SDA)? The IAB Tech Lab‘s SDA allows companies to use…
