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Why First-Party Data is Taking Center Stage

Revenue Strategy, TechnologyBy Adapex TeamApril 22, 2024

In the digital marketing landscape, the move from third-party cookies to first-party data is not just a trend but a strategic imperative.  Publishers must recognize the critical shift towards a cookieless advertising landscape and focus on their data strategy. With an estimated 60-70% of impressions already being cookieless due to factors like Safari, Firefox, and…

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