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Digital Communication

Unlocking the Power of Data: Beyond Emails and IDs

Industry Updates, Revenue StrategyBy Adapex TeamJune 3, 2024

There have been winners and losers in the first-party data gold rush. While some brands and publishers have amassed enough email addresses and mobile IDs to build and target valuable audiences, many more have hit a wall in both the scale and detail of their authenticated user data. Faced with shrinking addressability, it can feel…

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