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Privacy First Advertising

Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data

TechnologyBy JoanieJune 20, 2024

The digital advertising landscape is on the brink of a major transformation driven by Google’s impending privacy changes. These changes are set to address growing concerns around user privacy and access to personal data, compelling marketers to rethink their strategies. As the industry shifts away from third-party data, the reliance on these traditional identifiers for…

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