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From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

Revenue Strategy, TechnologyBy Adapex TeamJuly 17, 2024

Despite years of warnings, the digital advertising industry is about to collide with a hard deadline. In the rush to test and implement new solutions, achieving scale for targeted campaigns in a privacy-first landscape and with incoming limits on available data is a top priority. A UK study by LiveRamp found that reaching target audiences…

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