Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

While Google’s recent decision regarding third-party cookies might seem like a reprieve for publishers, the reality is more nuanced. Google’s recent announcement might actually be the final nail in the coffin for third-party cookies, putting the choice in users’ hands. This is similar to the iOS ‘Do Not Track’ prompt, where 96% of users opted…