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Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

Revenue StrategyBy AndrewDecember 6, 2024

As the calendar flips to a new year, online publishers and content owners will see a dip in ad spend. Q1 is notorious for slower advertising budgets, and it’s easy to feel the impact on your bottom line. But rather than letting those lower RPMs, RPS, and CPMs dictate your strategy, use this period to…

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