CASE STUDY

Driving RPM Uplifts with Adapex’s Data Refinery

Situation

Utahrealestate.com, a leading real estate listing site, needed to adapt to the challenges of cookieless targeting by adopting privacy-compliant, first-party data solutions. Partnering with Adapex, they implemented the Data Refinery—an advanced identity and data platform. The Data Refinery integrates with 26 universal IDs, and AI-driven contextual signals and leverages publisher data for optimized performance.

The results were clear: Utahrealestate.com saw consistent RPM increases across programmatic demand, especially on Safari, a browser that does not support third-party cookies. (RPM reflects revenue from all ad units on a page.)

Challenge

As privacy regulations and browser changes reshape digital advertising, publishers face mounting challenges:

  • Browsers like Safari have eliminated third-party cookies.
  • Google’s shift to user consent will further complicate audience targeting.

Utahrealestate.com needed a solution that could:

  • Deliver scalable, privacy-compliant targeting aligned with user preferences.
  • Increase revenue across all browsers, including cookieless environments.
  • Boost RPMs on Safari and future-proof their monetization strategy.

Solution

In October, Utahrealestate.com deployed Adapex’s Data Refinery, an AI-powered identity and data platform designed for privacy-first targeting. The platform consistently improved RPMs across all browsers by integrating alternative IDs and contextual solutions.

Results

The implementation delivered measurable success:

  • Overall Performance: A +10% uplift in RPM across all browsers, demonstrating broad optimization.
  • Browser-Specific Gains:
    • Safari: +19.3% RPM increase, showcasing the platform’s effectiveness in cookieless environments.
    • Google Chrome: +6% RPM improvement, reflecting the ongoing use of third-party cookies, with the potential for greater gains as user consent regulations evolve.

Conclusion

Utahrealestate.com’s adoption of Adapex’s Data Refinery demonstrates how publishers can thrive in a cookieless world. The +10% RPM overall uplift and 19.4% uplift for all Safari traffic highlight the value of privacy-compliant, data-driven strategies.

By connecting publishers to 26 universal identifiers through a seamless implementation process, the Data Refinery empowers teams to maximize revenue without added technical complexity. This solution delivers immediate results and positions Utahrealestate.com for sustained success in a rapidly changing digital environment.

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound
“Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact.”

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound
“Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact.”
Client name
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Situation

Utahrealestate.com, a leading real estate listing site, needed to adapt to the challenges of cookieless targeting by adopting privacy-compliant, first-party data solutions. Partnering with Adapex, they implemented the Data Refinery—an advanced identity and data platform. The Data Refinery integrates with 26 universal IDs, and AI-driven contextual signals and leverages publisher data for optimized performance.

The results were clear: Utahrealestate.com saw consistent RPM increases across programmatic demand, especially on Safari, a browser that does not support third-party cookies. (RPM reflects revenue from all ad units on a page.)

Challenge

As privacy regulations and browser changes reshape digital advertising, publishers face mounting challenges:

  • Browsers like Safari have eliminated third-party cookies.
  • Google’s shift to user consent will further complicate audience targeting.

Utahrealestate.com needed a solution that could:

  • Deliver scalable, privacy-compliant targeting aligned with user preferences.
  • Increase revenue across all browsers, including cookieless environments.
  • Boost RPMs on Safari and future-proof their monetization strategy.

Solution

In October, Utahrealestate.com deployed Adapex’s Data Refinery, an AI-powered identity and data platform designed for privacy-first targeting. The platform consistently improved RPMs across all browsers by integrating alternative IDs and contextual solutions.

Results

The implementation delivered measurable success:

  • Overall Performance: A +10% uplift in RPM across all browsers, demonstrating broad optimization.
  • Browser-Specific Gains:
    • Safari: +19.3% RPM increase, showcasing the platform’s effectiveness in cookieless environments.
    • Google Chrome: +6% RPM improvement, reflecting the ongoing use of third-party cookies, with the potential for greater gains as user consent regulations evolve.

Conclusion

Utahrealestate.com’s adoption of Adapex’s Data Refinery demonstrates how publishers can thrive in a cookieless world. The +10% RPM overall uplift and 19.4% uplift for all Safari traffic highlight the value of privacy-compliant, data-driven strategies.

By connecting publishers to 26 universal identifiers through a seamless implementation process, the Data Refinery empowers teams to maximize revenue without added technical complexity. This solution delivers immediate results and positions Utahrealestate.com for sustained success in a rapidly changing digital environment.