Situation
Quizzlagoon, a long-time Adapex partner, sought Adapex’s expertise for their newest venture, Quizzboom. Known for delivering engaging and educational quizzes, Quizzboom has quickly become a go-to destination for fun and informative quizzes, offering everything from brain teasers to pop culture trivia. With a mission to make learning an adventure, Quizzboom aimed to elevate its monetization potential and enhance user experience.
Eager to build on past successes with Adapex, the client was particularly interested in benchmarking Adapex’s monetization strategies against their existing AdSense setup to identify opportunities for increased revenue and engagement.
- Website: https://quizzboom.com/
- IAB Category: Arts and Entertainment
- Monthly Visits: 44,000
- Category Rank: #462
Solution
To maximize Quizzboom’s revenue potential, Adapex customized its technology suite, beginning with Merlin™, an award-winning header bidding wrapper that immediately provided access to premium demand sources. Next, Adapex integrated Quizzboom’s AdSense into their Google Ad Manager (GAM) account, creating a unified ad ecosystem that expanded network access and added new demand channels.
Adding to the Prebid setup, Adapex aligned with the client’s vision by choosing a native ad-only placements strategy over video monetization. Through expert optimizations targeting CPM, revenue per session (RPS), and daily revenue, Adapex enhanced key metrics to drive sustainable monetization. RPS became a critical measure of user engagement and revenue growth.
Strategies Implemented
- Advanced Header Bidding Integration: Implemented Merlin™, connecting Quizzboom with premium demand sources to maximize CPMs.
- AdSense Integration within GAM: Expanded network access and demand channels through seamless AdSense integration into Google Ad Manager.
- Customized Native Ad Focus: Focused on native ads to maintain Quizzboom’s clean, user-focused experience.
- Data-Driven Optimization: Used real-time data insights and testing to optimize CPM, RPS, and daily revenue.
- Holistic RPS Enhancement: Emphasized RPS optimizations to encourage repeat visits and increase engagement, driving steady growth in revenue.
These strategies strengthened Quizzboom’s ad performance, delivering immediate revenue gains and building a sustainable framework for ongoing growth.
Results
In a few short months, Quizzboom experienced significant revenue-driving gains:
- RPS: +76%
- RPM: +52%
- CPM: +32%
- Revenue per day: +37%
Conclusion
By leveraging Adapex’s tailored technology and optimization expertise, Quizzboom launched a strong monetization strategy designed for rapid results and sustainable growth. In just a few months, Quizzboom has achieved notable improvements across key metrics, signaling both immediate success and a solid foundation for continued expansion. With a focused native ad strategy and refined optimizations, Quizzboom is well-equipped to engage users and drive revenue in the competitive quiz content space.
“Having worked with Adapex on other sites, we knew they were the perfect partner for Quizzboom’s launch. Their tailored approach and expertise have transformed our monetization, delivering immediate results and setting us up for long-term success. We couldn’t be more pleased with the growth we’re seeing!”
Denis, Owner, Quizzboom
