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Blog: Revenue Strategy

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User Consent on Chrome: How to Prepare Your Monetization Strategy

November 11, 2024

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

October 9, 2024

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

September 27, 2024

Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024

Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

Adapex Announces Partnership with Jounce Media

The Future of Targeted Advertising: Overcoming the Addressability Gap

From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

Data Collaboration

Data Collaboration: The Cornerstone of Advertising in a Privacy-First World

Digital Communication

Unlocking the Power of Data: Beyond Emails and IDs

Google Search

Surviving Google’s SGE Revolution: Strategic Insights for Publishers

Planet Earth from space

Exploring First-Party Data Technologies: A Guide for Publishers

Dashboard with charts and graphs

Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

Cookie and crumbs

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

Person on laptop

Why First-Party Data is Taking Center Stage

Improve revenue graph

Introduction to First-Party Data: The Foundation of Modern Publishing

Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS

January 30, 2024

Navigating the Post-Cookie Era

December 20, 2023

Graph

Strategies for Programmatic Ad Buying in a Cookieless Landscape

October 16, 2023

Why Keeping Ads.Txt Updated is Vital for Publishers

September 29, 2023

Fast moving traffic

Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

September 18, 2023

Mobile phone

How Publishers Can Boost Revenue with Seasonal Content

August 15, 2023

AI in Publishing: Data-Driven Transformation

Ai microchip

How ChatGPT Impacts Publishers