New York, March 2021 – Adapex is excited to announce that we have partnered with ID5 to bring our publisher partners a universal ID solution to enable privacy-compliant user IDs to power data-driven advertising. User-level data has proven to be a strong driver of campaign performance. Data-driven strategies generate higher yields for both publishers and…
March Madness is taking on a new meaning after Google’s recent announcement that it will not support alternative identifiers. And while this affects advertisers and publishers, let’s focus on the road ahead for publishers and what this really means for life after cookies. With so much information and reaction in the headlines, Adapex is putting…
PRESS RELEASE New York, March 2021 – Adapex is excited to announce that it has been selected as a finalist for a Drum Award for Best Overall Technology for Programmatic Trading. The Drum Digital Advertising Award recognizes the best technology and digital media in advertising. “It’s an honor to be included among the best in…
It’s been a while since we talked about AMP and its benefits to publishers. As one of the early adopters of this technology, Adapex has been monetizing AMP pages since Day 1 of its introduction with a server-to-server full header bidding stack. When AMP first started, only Google could monetize but over the years, more and…
