Now that Google has granted an extension for the third-party cookie, publishers can focus on other ways to maximize Q3 monetization during a traditionally slower season. It’s still prudent for publishers to be making plans for the demise of cookies and what’s next for identity and addressability. However, there are a few simple things you…
Adapex’s Debra Fleenor shares her insight into programmatic marketing in a cookieless internet. How Can Programmatic Marketers Adjust to a Cookieless Internet
Adapex’s Debra Fleenor shares her insight into the benefits of a third-party, cookie-less world for publishers and consumers. https://www.newspostonline.com/news/business/what-benefits-are-there-for-publishers-and-consumers-in-a-cookieless-world/
Paving a Better Way Forward for the Internet in a Cookieless World When Google announced its plan to phase out support for third-party cookies in Chrome by 2022, it put the last nail in the third-party cookie coffin as we know them. With Firefox and Safari already blocking them, the current iteration of third-party cookies…
