Assessing the Viability of First-party Data
Adapex President Debra Fleenor is featured in betanews with her insights into first-party data. Assessing the viability of first-party data
Leveraging Keywords in the Absence of Individual User Tracking
Debra Fleenor’s article on leveraging keywords recently appeared in betanews. You can also read it here. Leveraging keywords in the absence of individual user tracking