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In-App: Big Opportunity in 2022

Revenue Strategy, TechnologyBy Debra FleenorJanuary 25, 2022Leave a comment

The digital advertising industry has never been stronger, even amidst the shift in identity and addressability.  Some of this is fueled by explosive growth in mobile advertising and consumer consumption of mobile apps and games.  According to a study by App Annie, publishers released two million new apps and games in 2021. With more users…

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