AI helps investors follow 50+ trends, including climate change and telemedicine MILAN — January 31, 2022 — FinScience, the fintech company of the Datrix Group, announced today that Bloomberg Enterprise Access Point, now offers FinScience’s unique Thematic Dataset as part of an alternative data catalog. The dataset enables investors to monitor the trend exposures of…
The digital advertising industry has never been stronger, even amidst the shift in identity and addressability. Some of this is fueled by explosive growth in mobile advertising and consumer consumption of mobile apps and games. According to a study by App Annie, publishers released two million new apps and games in 2021. With more users…
Before we put 2021 behind us, let’s take a look at the top header bidding networks. Looking at our data from last year, we analyzed the top networks across various criteria. There is no one size fits all, your header bidding stack will depend on your traffic and revenue objectives. When considering each network, take…
The holidays have come and gone. And taken the boosted CPMs and traffic with it. Don’t despair, Q1 is traditionally a quieter time, for everyone. However, there are some tactics publishers can use to improve their Q1 revenue and be well prepared for the more robust seasons ahead. Seasonal Breakdown Advertising campaigns are planned quarterly,…
All publishers eagerly await the arrival of Q4. Increased demand, higher CPMs, and a revenue boost to carry you through a quiet Q1. But if your Q4 revenues didn’t soar, don’t worry there are things you can do to increase your revenue now and over the course of the year. Let’s take a look at…
It’s time again to take stock of what happened in 2021 and make some predictions for the year ahead. All in all, 2021 brought about exciting evolution in our industry, and for Adapex as well. Let’s recap some of the highlights of the year AND make some predictions for 2022. Worldwide Ad Spending Set a…
