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Viewability and CPMs

Revenue Strategy, TechnologyBy Adapex TeamMay 3, 2022Leave a comment

During the slower periods of ad spend, the Adapex team is focused on the ad tech details that help drive revenue for our clients.  Viewability is a big one, as it directly correlates to CPM.  Being able to optimize viewability will increase your CPMs.  We’ve talked about viewability in previous blog posts, but it’s worth…

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