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Industry Trends From Programmatic I/O and Advertising Week

Revenue Strategy, TechnologyBy Debra FleenorOctober 25, 2022Leave a comment

Adapex was in NYC last week, along with 10,000 of our closest friends in the industry.  We really enjoyed meeting and socializing with so many clients and partners.  There were a few key themes and industry trends on the agendas at both the Programmatic I/O and Advertising Week events.  Let’s break down what this means…

All News is Good News for CTV

Revenue Strategy, TechnologyBy Adapex TeamOctober 6, 2022Leave a comment

While much of the economic news right now is pretty bleak, the outlook for CTV is much more encouraging (even if there is a recession). There are several reasons to indicate that the opportunity in CTV will continue to grow.  So, if you are fortunate to have CTV content, get your systems in place and…

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