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2023 fireworks

Orchestrating 2024: The Year of the Publisher

TechnologyBy Adapex TeamJanuary 2, 2024

As 2024 approaches, it’s time for publishers to seize control of their data strategy and capitalize on audience value. Adapex designates 2024 as the year of the publisher, emphasizing the need to own and optimize audience data. Here are key insights and actions.  IAB 2024 Outlook and Data Strategy The IAB sheds light on ad…

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