Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

As we look ahead in the digital advertising landscape, the shift to a cookieless future is already underway. Surprisingly, a significant portion—around 60-70%—of open market impressions are now non-targetable, resulting in lower CPMs by about 50%. This shift demands immediate action and strategic innovation to ensure sustained success in digital advertising. Yesterday’s announcement from Google…