Press Release June 28, 2024 Doina Josan Named Digiday Future Leader Award Winner New York, June 2024 – Adapex is thrilled to announce that Customer Success Manager Doina Josan has been named the Digiday Future Award Winner – Technology Provider. This year’s awards are an impressive list of the most innovative work the industry has…
The digital advertising landscape is on the brink of a major transformation driven by Google’s impending privacy changes. These changes are set to address growing concerns around user privacy and access to personal data, compelling marketers to rethink their strategies. As the industry shifts away from third-party data, the reliance on these traditional identifiers for…
The year 2024 marks a significant shift in the advertising industry. Data collaboration, once a buzzword, is rapidly becoming a strategic necessity. A perfect storm drives this transformation: stricter privacy regulations, the phasing out of third-party cookies, and a growing need for effective audience targeting. Let’s delve deeper into why data collaboration is crucial and…
There have been winners and losers in the first-party data gold rush. While some brands and publishers have amassed enough email addresses and mobile IDs to build and target valuable audiences, many more have hit a wall in both the scale and detail of their authenticated user data. Faced with shrinking addressability, it can feel…
