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Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Adapex 2025: Resolutions That Deliver

December 30, 2024

User Consent on Chrome: How to Prepare Your Monetization Strategy

November 11, 2024

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

September 27, 2024

Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

Google Search

Surviving Google’s SGE Revolution: Strategic Insights for Publishers

Cookie and crumbs

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

2023 fireworks

Orchestrating 2024: The Year of the Publisher

January 2, 2024

Navigating the Post-Cookie Era

December 20, 2023

Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher

October 18, 2023

GAM Outage Brings Opportunity

December 19, 2022

Adapex Adds to Client Success Team

September 29, 2022

google delay

Google Delays But It’s No Time to Stop

Google’s Topics shows the ad industry needs a better case for targeting

February 3, 2022