February 2020 - adapex.io

Some valuable insight from AdExchanger. https://www.adexchanger.com/the-sell-sider/a-buyers-perspective-how-publishers-can-flourish-post-third-party-cookiepocalypse/ Adapex is always here to help and talk through the trends that affect your business. Contact us any time.

Header Bidding in 2020: Are you Ready?

Industry Updates, Revenue Strategy, TechnologyBy Debra Fleenor February 18, 2020 1 Comment

Client Side? Server Side? Which Header Bidding is best for you? One of the best innovations for the online advertising industry in recent years, Header Bidding opened the road for publishers to maximize their revenues on their programmatic inventory. Header bidding is the programmatic auction process that enables publishers to collect multiple bids from various…

A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalyse

Header Bidding in 2020: Are you Ready?

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