Blog
Industry insights, revenue strategies, and product updates for digital publishers.
Industry updates
Programmatic advertising has evolved far beyond the open auction. While many publishers are familiar with the open marketplace, where advertisers…
Revenue strategy
In our last article, we focused on identity signals, HEMs, identifiers, and how buyers recognize users inside the auction. These…
Revenue strategy, Technology
In our first post, we introduced bid enrichment as the process of improving the signal associated with each impression before…
Industry updates
Programmatic advertising has evolved far beyond the open auction. While many publishers are familiar with the open marketplace, where advertisers…
Revenue strategy
In our last article, we focused on identity signals, HEMs, identifiers, and how buyers recognize users inside the auction. These…
Revenue strategy, Technology
In our first post, we introduced bid enrichment as the process of improving the signal associated with each impression before…
Revenue strategy
Not every impression performs the same. Often, the difference comes down to the signals attached to it. This is the…
Industry updates
A Smarter Way to Evaluate Performance A/B testing monetization partners isn’t about a quick lift. It’s about sustained revenue, quality…
Industry updates
Introduction In modern programmatic advertising, a single ad impression may reach buyers through dozens of different supply paths. While this…
