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CPMs on the rise

CPMs on the Rise

Industry Updates, Revenue Strategy, TechnologyBy Debra FleenorJune 26, 2020Leave a comment

It’s encouraging that Q3 is actually here and we have successfully weathered the quarantine, ad spend drop, and CPM declines.  Overall ad spend for 2020 will be down but as we noted before the news is less bleak for digital media.  eMarketer has revised its US digital ad spend forecast and all things considered, the…

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