It’s encouraging that Q3 is actually here and we have successfully weathered the quarantine, ad spend drop, and CPM declines. Overall ad spend for 2020 will be down but as we noted before the news is less bleak for digital media. eMarketer has revised its US digital ad spend forecast and all things considered, the news isn’t bad.
US Digital Ad Spend Update
After double-digit growth for the last several years, the pandemic has brought that to a screeching halt. eMarketer expects just a 1.7% increase in US digital ad investment this year and the previous expectation was +17%. Instead of an incremental $22 billion in advertiser spending going to digital, eMarketer now forecasts $2.2 billion in additional investments this year. Display and video, though, are expected to continue to rise and expectation for 2021 is robust growth.
Adapex CPM Trends Week of June 22
Good news from Adapex this week as we see CPMs hit about where they were YAG and Mobile CPMs are actually higher. Looking at WoW we see Finance CPMs improved by 10.2%, Health CPMs by 6.3% and Travel CPMs by 8.7%.
Q3 is Finally Here
If you haven’t taken the time to make sure your site is optimized it’s never too late. It’s worth repeating that getting your Header Bidding solution in order will bring rewards. Adapex is seeing exciting results from our Header Bidder wrapper and can’t stress the importance of implementing the right solution for your site.