It’s encouraging that Q3 is actually here and we have successfully weathered the quarantine, ad spend drop, and CPM declines. Overall ad spend for 2020 will be down but as we noted before the news is less bleak for digital media. eMarketer has revised its US digital ad spend forecast and all things considered, the…
The California Consumer Privacy Act (CCPA) went into effect on January 1 and on July 1 enforcements will begin. We wanted to revisit this issue since we last wrote about getting your site ready for CCPA, and other state legislation, last summer. The time is here and it’s important that your site is compliant, other legislation…
It appears that the dust is beginning to settle as we wind down 2Q. So just a quick update this Friday as we check in on CPM trends for the week and the latest news. Ready for the Rebound Magna Global has revised its ad spending forecast for the rest of the year and 2021. …
All signs are indicating that we did, in fact, hit rock bottom in April and are seeing ad spending begin to recover this month. Though it may still be some time before we see actual growth vs last year, it is encouraging to feel that we may have come through the worst of the storm.…
The road to recovery is still a bit of a roller coaster. An unusually tough week in the world as we continue to wrestle with social injustices on top of the pandemic. The unrest is creating a surge of media consumption leading to a continued imbalance between supply and demand. Overall CPMs are still down…
Press Release New York, June 1, 2020 – Adapex is excited to announce that it has been selected as a finalist for a Drum Award in two categories: Best AdOps Team and Best Overall Technology for Programmatic Trading. The Drum Digital Advertising Awards recognize the very best in adtech and programmatic. “We are pleased to…
