Over the course of the pandemic, programmatic advertising proved to be a flexible and agile medium and stands to rebound in 2021. As advertisers quickly pulled their digital spend because they could realize the immediate impact, they just as quickly returned to programmatic for the same reason. This new appreciation for the flexibility of digital…
Google announced an update to its search algorithm to incorporate Core Web Vitals (CWV) coming in May 2021. Since Google doesn’t often disclose updates to its search algorithm in advance, we should pay attention. This update will include three new metrics to measure page experience. What does this mean for your site? Let’s break…
PRESS RELEASE New York, NY – February 10, 2021- Adapex joins the IAB and becomes an active participant in the IAB Tech Lab and other committees to help develop the foundational technology and standards that enable growth and trust in the digital media ecosystem. By joining the IAB, Adapex will benefit from being part of…
