Google Multiple Customer Management (MCM) will officially replace Scaled Partner Management (SPM) at the end of September 2021. With this move, Google is looking to create a more effective and transparent environment for publishers and advertisers. SPM vs MCM The SPM program enabled smaller and mid-sized publishers to access Google’s Ad Exchange through selected Google…
Behavioral tracking has been a staple in the digital advertising industry for around 30 years. Since the early 1990s, in-browser tracking has developed as a tool for targeted advertising messaging. Other viable solutions have been relegated into the shadows with the high profitability of this digital monetization practice. Unfortunately, the attitudes of consumers and publishers…
Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 FOR IMMEDIATE RELEASE NEW YORK, August 17, 2021 – Inc. magazine today revealed that Adapex Inc has joined the annual Inc 5000 List for the first time at No. 967. This list is the most prestigious ranking of the nation’s fastest-growing private companies.…
