Adapex’s Debra Fleenor explains that though the move away from cookies presents a significant challenge to publishers, it’s also an opportunity. Read the full article in Admonsters Newsletter. https://www.admonsters.com/eletters/group-black-bustle-parent-company/
We’ve been having a lot of conversations with our partners around ad spending and what the second half of the year may look like. There is a lot of uncertainty with a chaotic economy, post-pandemic inflation, and the impact of the war in Ukraine. But, if we take a deep breath and consider some key…
Adapex supports both versions of Google Ad Manager (GAM) to ensure our publisher partners get the most out of their monetization across every channel, including mobile and app inventory. Here’s what you need to know. GAM vs GAM 360 Depending on your impression volume, there are two Google Ad Manager products. The first, Google Ad…
