Adapex supports both versions of Google Ad Manager (GAM) to ensure our publisher partners get the most out of their monetization across every channel, including mobile and app inventory. Here’s what you need to know.
GAM vs GAM 360
Depending on your impression volume, there are two Google Ad Manager products. The first, Google Ad Manager, is geared for SME (small medium enterprises) publishers and is also known as Small Business GAM. This is a free, ready-to-use business advertising solution that can reach audiences across devices.
The second product is Google Ad Manager 360 (GAM 360), also known as Premium, which is geared toward larger publishers. This is a paid version with a high impression requirement based on geography.
Product Comparison
| Differences between Ad Manager and Ad Manager 360 | Ad Manager | Ad Manager 360* |
|---|---|---|
| Monthly Impression Requirement | None | Minimum fees |
| AdX/AdSense impressions free | ✓ | X |
| Create ‘Teams’ in Ad Manager | X | ✓ |
| AdSense Support | ✓ | ✓ |
| AdX Support | ✓ | ✓ |
| Line Item Type Priority | Up to 7 | Up to 7 |
| Audience: 1st and 3rd party | X (Subject to approval*) | ✓ |
| Activity Tracking (Spotlight) | X (Subject to approval*) | ✓ |
| PPID | X (Subject to approval*) | X (Subject to approval) |
| Exchange Bidding | X (Subject to strict approval - limited capacity*) | ✓ |
| Forecasting inventory | Works off sample inventory over the last 28 days | Works off sample inventory over the last 28 days |
| Future Sell Through Report | X | ✓ |
| Add Creative wrappers to inventory | X | ✓ |
| Levels of ad unit hierarchy | 2 | 5 |
| Data Protection Report | X | ✓ |
| Special Ad Units | X | ✓ |
| Data Transfer (Ad Manager log files) | X | ✓ |
| Sales Management Tab | ✓ | ✓ |
| Video feature | ✓ (Basic) | ✓ (Advanced) |
| CPA | X | ✓ |
| vCPM based campaigns | ✓ | ✓ |
| Multi-currency | ✓ | ✓ |
| Placements | ✓ | ✓ |
| Targeting Presets | ✓ | ✓ |
| Troubleshooting | ✓ | ✓ |
| Creative level targeting | ✓ | ✓ |
| Viewability | X (Subject to approval) | ✓ |
| Conversion reporting | X (Subject to approval*) | ✓ |
