Adapex, Inc. releases research on alternative identity solutions and their impact on digital ad targeting and revenue opportunities for publishers. Abstract Adapex, Inc., the adtech company of Datrix, set out to understand the impact of alternative identity solutions on bid opportunities and CPMs for publishers. Context In a rapidly changing digital advertising environment, marked by…
Artificial Intelligence (AI) applications are affecting various industries, and publishing is no exception. As technology rapidly advances and data becomes more accessible, AI presents unparalleled opportunities for publishers. It empowers them to efficiently manage editorial processes and enhance content creation and advertising strategies. AI Applications in Publishing: Beyond Generative AI Streamlining Content Creation: AI, particularly…
As data regulation and consumer awareness increase, businesses must prioritize data privacy and consent choices. General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) require organizations to obtain explicit user consent. In order to manage user consent effectively, publishers need consent management platforms (CMPs). These platforms track and manage user consent, allowing users…
