While Google’s recent decision regarding third-party cookies might seem like a reprieve for publishers, the reality is more nuanced. Google’s recent announcement might actually be the final nail in the coffin for third-party cookies, putting the choice in users’ hands. This is similar to the iOS ‘Do Not Track’ prompt, where 96% of users opted…
Press Release July 12, 2024 Adapex Announces Partnership with Jounce Media The partnership ensures high-quality impressions, cost savings, performance, and scale for programmatic advertisers. New York, July 2024 – Adapex Inc., the leading provider of monetization solutions for publishers, announces that it has partnered with Jounce Media, an industry leader in programmatic supply chain management,…
Reaching the right audience with targeted marketing messages has become a major hurdle for brands navigating the digital landscape. Gone are the days of relying solely on third-party cookies to identify potential customers. With a growing emphasis on consumer privacy, marketers now face a significant challenge: how to effectively reach and engage their target audience…
Despite years of warnings, the digital advertising industry is about to collide with a hard deadline. In the rush to test and implement new solutions, achieving scale for targeted campaigns in a privacy-first landscape and with incoming limits on available data is a top priority. A UK study by LiveRamp found that reaching target audiences…
