Background The phasing out of third-party cookies has forced publishers to rethink their strategies. With over 60% of the internet already cookieless, traditional tracking methods are no longer viable. Publishers and advertisers must now balance privacy and performance. Adapex’s Data Refinery is a proven platform leading the way, delivering both innovation and measurable results. Built…
Industry leaders convened in London for Prebid Ascent 2025 to discuss the future of digital advertising in EMEA. While conversations around identity, privacy, and AI continue to dominate, the event offered a clear-eyed view of what’s working, and what’s next. Here are five key themes from the discussions: 1. Change is the Only Constant Each…
Consumers want privacy. But they also want a seamless, personalized experience online. The latest IAB Consumer Privacy Report confirms this: people value a free and open internet, understand the role of advertising in keeping it free, and prefer relevant, personalized ads. At the same time, they want more transparency, control, and security over their data.…
Artificial intelligence is transforming the way search engines deliver information, and for publishers, that shift presents both challenges and opportunities. With AI-generated summaries providing instant answers, traditional search traffic patterns are changing, raising important questions about visibility, engagement, and revenue. The Shift: AI in Search is Redefining Visibility Search engines, particularly Google, are integrating AI…
At this year’s IAB Annual Leadership Meeting (ALM) in Palm Desert, one theme echoed across keynotes and panels: the Open Web is at a pivotal moment. The conversation wasn’t just about challenges—it was about momentum, resilience, and the opportunity to get it right in 2025. The Trade Desk’s Jeff Green captured it perfectly: “There’s never…
How PMPs Are Rebuilding Trust in Supply Introduction Programmatic advertising has evolved rapidly, with curated deals—primarily through PMPs—emerging as a superior alternative to open exchanges. Below are ten reasons curated deals excel, supported by insights from industry experts and 2024 research. Increased Transparency In open exchanges, advertisers have limited control over open market inventory, leading…
After the holiday rush, January brings a natural slowdown. Advertisers have wrapped up their big Q4 campaigns, and many are recalibrating budgets and strategies for the new year. Meanwhile, consumers are taking a break from heavy spending, resulting in fewer high-demand campaigns. This seasonal downswing is normal and affects the entire industry. The good news?…
