At this year’s IAB Annual Leadership Meeting (ALM) in Palm Desert, one theme echoed across keynotes and panels: the Open Web is at a pivotal moment. The conversation wasn’t just about challenges—it was about momentum, resilience, and the opportunity to get it right in 2025. The Trade Desk’s Jeff Green captured it perfectly: “There’s never…
How PMPs Are Rebuilding Trust in Supply Introduction Programmatic advertising has evolved rapidly, with curated deals—primarily through PMPs—emerging as a superior alternative to open exchanges. Below are ten reasons curated deals excel, supported by insights from industry experts and 2024 research. Increased Transparency In open exchanges, advertisers have limited control over open market inventory, leading…
After the holiday rush, January brings a natural slowdown. Advertisers have wrapped up their big Q4 campaigns, and many are recalibrating budgets and strategies for the new year. Meanwhile, consumers are taking a break from heavy spending, resulting in fewer high-demand campaigns. This seasonal downswing is normal and affects the entire industry. The good news?…
