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Blog: Revenue Strategy

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Fast moving traffic

Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

September 18, 2023

Mobile phone

How Publishers Can Boost Revenue with Seasonal Content

August 15, 2023

AI in Publishing: Data-Driven Transformation

Ai microchip

How ChatGPT Impacts Publishers

Bank of servers

Best Header Bidding Networks for 2023

Premium 260 integrated with Adapex

Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory

Publishers Need to Reclaim Their Share of Ad Dollars

Publishers Are Having A Moment – If Only They’ll Take It

Hybrid Header Bidding

Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue

February 21, 2023

Person writing on a white board

Seller Defined Audiences: The Future of Targeted Ads

February 1, 2023

Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

Adapex Top Predictions for 2023

January 6, 2023

Digital Advertising Strategies for an Uncertain 2023

December 21, 2022

GAM Outage Brings Opportunity

December 19, 2022

CPMs by month

CPM Trends 2019-2022

December 13, 2022

Drive Holiday Revenue

November 28, 2022

header bidding

Let’s Talk About Header Bidding

November 3, 2022

Industry Trends From Programmatic I/O and Advertising Week

October 25, 2022

All News is Good News for CTV

October 6, 2022

revenue growth

Prep for Elevated Q4 Spend

August 15, 2022

Q4 are you ready

Ad Spend in Second Half of the Year

Considering CTV Advertising? Here’s What You Should Know.

Viewability and CPMs

ctv sales

Adapex Launches CTV Sales Division