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Blog: Revenue Strategy

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Cookie and crumbs

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

Person on laptop

Why First-Party Data is Taking Center Stage

Improve revenue graph

Introduction to First-Party Data: The Foundation of Modern Publishing

Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS

January 30, 2024

Navigating the Post-Cookie Era

December 20, 2023

Graph

Strategies for Programmatic Ad Buying in a Cookieless Landscape

October 16, 2023

Why Keeping Ads.Txt Updated is Vital for Publishers

September 29, 2023

Fast moving traffic

Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

September 18, 2023

Mobile phone

How Publishers Can Boost Revenue with Seasonal Content

August 15, 2023

AI in Publishing: Data-Driven Transformation

Ai microchip

How ChatGPT Impacts Publishers

Bank of servers

Best Header Bidding Networks for 2023

Premium 260 integrated with Adapex

Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory

Publishers Need to Reclaim Their Share of Ad Dollars

Publishers Are Having A Moment – If Only They’ll Take It

Hybrid Header Bidding

Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue

February 21, 2023

Person writing on a white board

Seller Defined Audiences: The Future of Targeted Ads

February 1, 2023

Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

Adapex Top Predictions for 2023

January 6, 2023

Digital Advertising Strategies for an Uncertain 2023

December 21, 2022

GAM Outage Brings Opportunity

December 19, 2022

CPMs by month

CPM Trends 2019-2022

December 13, 2022

Drive Holiday Revenue

November 28, 2022

header bidding

Let’s Talk About Header Bidding

November 3, 2022