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The Evolving Data Landscape: AI Integration and Privacy Challenges

Prebid Ascent 2025: Recap

How AI is Reshaping Search – What It Means for Publishers

February 18, 2025

IAB ALM 2025 Recap: AI, Innovation & The Future of Digital Advertising

January 30, 2025

Adapex 2025: Resolutions That Deliver

December 30, 2024

Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

December 12, 2024

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

December 6, 2024

Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

September 3, 2024

Adapex Announces Partnership with Jounce Media

The Future of Targeted Advertising: Overcoming the Addressability Gap

From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

Winner Future Leader Awards

Adapex’s Doina Josan Named Digiday Future Leader Award Winner

Data Collaboration

Data Collaboration: The Cornerstone of Advertising in a Privacy-First World

Google Search

Surviving Google’s SGE Revolution: Strategic Insights for Publishers

Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer

Cookie and crumbs

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

Person on laptop

Why First-Party Data is Taking Center Stage

Improve revenue graph

Introduction to First-Party Data: The Foundation of Modern Publishing

Navigating the Post-Cookie Era

December 20, 2023

Mobile phone

How Publishers Can Boost Revenue with Seasonal Content

August 15, 2023

AI in Publishing: Data-Driven Transformation

Building in Cannes

Round Up from Cannes Lions 2023

Ai microchip

How ChatGPT Impacts Publishers