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Blog: First-party data

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Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

Prebid Ascent 2025: Recap

Balancing Privacy & Personalization for Consumers

February 28, 2025

IAB ALM 2025 Recap: AI, Innovation & The Future of Digital Advertising

January 30, 2025

Adapex 2025: Resolutions That Deliver

December 30, 2024

Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

December 12, 2024

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

December 6, 2024

User Consent on Chrome: How to Prepare Your Monetization Strategy

November 11, 2024

Prebid Summit: Future-Proofing the Open Web

October 21, 2024

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

October 9, 2024

Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024

The Future of Targeted Advertising: Overcoming the Addressability Gap

Winner Future Leader Awards

Adapex’s Doina Josan Named Digiday Future Leader Award Winner

Privacy First Advertising

Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data

Data Collaboration

Data Collaboration: The Cornerstone of Advertising in a Privacy-First World

Planet Earth from space

Exploring First-Party Data Technologies: A Guide for Publishers

Dashboard with charts and graphs

Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

Cookie and crumbs

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

Person on laptop

Why First-Party Data is Taking Center Stage

Improve revenue graph

Introduction to First-Party Data: The Foundation of Modern Publishing

Navigating the Post-Cookie Era

December 20, 2023

Building in Cannes

Round Up from Cannes Lions 2023

Adapex Shortlisted for Digiday Media Awards for Best Ad Tech Platform