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Blog: First-party data

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Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

December 6, 2024

User Consent on Chrome: How to Prepare Your Monetization Strategy

November 11, 2024

Prebid Summit: Future-Proofing the Open Web

October 21, 2024

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

October 9, 2024

Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024

The Future of Targeted Advertising: Overcoming the Addressability Gap

Winner Future Leader Awards

Adapex’s Doina Josan Named Digiday Future Leader Award Winner

Privacy First Advertising

Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data

Data Collaboration

Data Collaboration: The Cornerstone of Advertising in a Privacy-First World

Planet Earth from space

Exploring First-Party Data Technologies: A Guide for Publishers

Dashboard with charts and graphs

Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

Cookie and crumbs

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

Person on laptop

Why First-Party Data is Taking Center Stage

Improve revenue graph

Introduction to First-Party Data: The Foundation of Modern Publishing

Navigating the Post-Cookie Era

December 20, 2023

Building in Cannes

Round Up from Cannes Lions 2023

Adapex Shortlisted for Digiday Media Awards for Best Ad Tech Platform

Ai microchip

How ChatGPT Impacts Publishers

Premium 260 integrated with Adapex

Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory

Publishers Need to Reclaim Their Share of Ad Dollars

Industry Trends From Programmatic I/O and Advertising Week

October 25, 2022

Adapex Grows Publisher Services with Addition of Lindsey Colferai

The Influence of Personalization On Consumer Purchases

First Party Data: why it is essential today, in the Cookieless Era