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First-party data

The Future of Targeted Advertising: Overcoming the Addressability Gap

July 18, 2024

Adapex’s Doina Josan Named Digiday Future Leader Award Winner

June 28, 2024

privacy first advertising

Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data

June 20, 2024

Data Collaboration: The Cornerstone of Advertising in a Privacy-First World

June 17, 2024

first party data technologies

Exploring First-Party Data Technologies: A Guide for Publishers

May 16, 2024

Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

April 29, 2024

cookie

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

April 24, 2024

user consent

Why First-Party Data is Taking Center Stage

April 22, 2024

Improve revenue graph

Introduction to First-Party Data: The Foundation of Modern Publishing

April 15, 2024

Navigating the Post-Cookie Era

December 20, 2023

Building in Cannes

Round Up from Cannes Lions 2023

June 27, 2023

Adapex Shortlisted for Digiday Media Awards for Best Ad Tech Platform

June 13, 2023

Ai microchip

How ChatGPT Impacts Publishers

April 30, 2023

Premium 260 integrated with Adapex

Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory

April 13, 2023

Publishers Need to Reclaim Their Share of Ad Dollars

March 24, 2023

Industry Trends From Programmatic I/O and Advertising Week

October 25, 2022

Adapex Grows Publisher Services with Addition of Lindsey Colferai

August 2, 2022

The Influence of Personalization On Consumer Purchases

July 19, 2022

First Party Data: why it is essential today, in the Cookieless Era

May 29, 2022

revenue growth

Was Q4 What You Expected?

January 11, 2022

first party data

Assessing the Viability of First-party Data

September 17, 2021

Lights from a central source

Paving a Better Way Forward for the Internet in a Cookieless World

June 1, 2021