Like most industries, programmatic has its own language and it can be hard to keep up with all the jargon. Since we’ve already made our predictions for 2021 and tackled Google AdSense and AdX, we’d thought of a quick refresher on some essential acronyms and other programmatic vocabulary might be helpful. Revenue Measurement We can’t…
For any publisher navigating monetization, one thing is always certain…there is no one-size-fits-all solution. There are so many technologies, networks, partners, software, and platforms to evaluate and choose from. We’ll try to solve one of the big questions here, as we break down Google’s platforms – AdSense and AdX. Let’s take a look at the…
Though we know from the past year that predicting what the year will bring is risky business, we can’t help but take a stab at the top trends for 2021. While these topics are not new to industry discussion, the way we take action on them will look different in 2021. Cookie Crumbs… 2020 had…
Here we are in January of 2021 (we made it!) and ready to put 2020 behind us. But before we completely move on, Adapex analyzed the top header bidder networks based on data from the past year. As with all components of your monetization strategy, there is no one-size-fits-all for your header bidding stack. When…
