Google has announced it will not move forward with plans to deprecate third-party cookies in Chrome. After years of uncertainty, it’s tempting to think this changes everything. It doesn’t. At Adapex, we believe the path forward remains the same: prioritize your users, own your data, and build a strategy that doesn’t rely on unstable signals.…
The State of Data in 2025: A Fragmented, Privacy-First Open Web The open web in 2025 looks different than it did just a few years ago. Third-party cookies are rapidly vanishing—not just in theory, but in practice. Chrome has moved to a consent-based strategy, while Safari and Firefox block cookies by default. Meanwhile, the regulatory…
Despite years of warnings, the digital advertising industry is about to collide with a hard deadline. In the rush to test and implement new solutions, achieving scale for targeted campaigns in a privacy-first landscape and with incoming limits on available data is a top priority. A UK study by LiveRamp found that reaching target audiences…
The year 2024 marks a significant shift in the advertising industry. Data collaboration, once a buzzword, is rapidly becoming a strategic necessity. A perfect storm drives this transformation: stricter privacy regulations, the phasing out of third-party cookies, and a growing need for effective audience targeting. Let’s delve deeper into why data collaboration is crucial and…
There have been winners and losers in the first-party data gold rush. While some brands and publishers have amassed enough email addresses and mobile IDs to build and target valuable audiences, many more have hit a wall in both the scale and detail of their authenticated user data. Faced with shrinking addressability, it can feel…
In digital advertising, maximizing revenue hinges on two critical factors: user experience and precise ad targeting. Adapex’s Data Refinery solution, underpinned by Datrix’s AI prowess, leads publishers to a prosperous future in a post-cookie world. We’re not just adapting; we’re pioneering the way with AI-powered, data-centric strategies that leverage the intrinsic value of first-party data,…
In the digital marketing landscape, the move from third-party cookies to first-party data is not just a trend but a strategic imperative. Publishers must recognize the critical shift towards a cookieless advertising landscape and focus on their data strategy. With an estimated 60-70% of impressions already being cookieless due to factors like Safari, Firefox, and…
First-party data is emerging as a fundamental asset for businesses seeking deeper customer insights and personalized engagement. Data collection comes directly from user interactions and provides invaluable information about customer behaviors and preferences. Publishers and advertisers need first-party data. This data will drive improved user experiences, ensure compliance, and improve customer experiences as third-party cookies…
Introduction Understanding key metrics is crucial for optimizing monetization and maximizing revenue. While great content is the foundation, diving into metrics like CPM, RPM, and RPS provides valuable insights into how your inventory is performing. In this blog, we’ll delve into these metrics, their interrelation, and effective strategies to enhance your overall revenue. Understanding CPM…
As 2024 approaches, it’s time for publishers to seize control of their data strategy and capitalize on audience value. Adapex designates 2024 as the year of the publisher, emphasizing the need to own and optimize audience data. Here are key insights and actions. IAB 2024 Outlook and Data Strategy The IAB sheds light on ad…
The 2023 Prebid Summit was very well done! All the players from Adapex, including our President and Founder Debra Fleenor, were there, proof of our dedication to staying ahead in the industry. The summit was all about teamwork, using data smartly, getting real results, and building trust in advertising. Here’s the lowdown on what we…
The digital landscape is ever-evolving, with Google at its helm steering the course. Every time Google updates its search algorithms, publishers worldwide feel the ripples—sometimes as gentle nudges, and at other times, as disruptive waves. The August 2023 core update, which is still rolling out, has been especially consequential to publishers. Understanding and adapting to…
As we approach the end of 2023, publishers stand at a pivotal juncture to augment their revenue streams through cookieless monetization. Soon, this approach won’t be just an option but an essential component of the earnings landscape, emphasizing the urgency of seizing this final opportunity for transformative financial growth. For publishers monetizing on cookieless inventory,…
Rapid Rise of Digital Advertising and Ad Fraud The rapid expansion of the digital advertising market has posed a formidable challenge with the rise of ad fraud. Per eMarketer, global expenditure on digital advertising will soar to $586 billion by the end of 2023, accounting for 65.9% of total media ad spending. Statista has estimated…
Introduction: Why Revenue Per Session? Understanding Revenue Per Session (RPS) is essential for publishers in order to maximize revenue. This metric, derived from the fusion of conversion rates, average revenue per visitor, and customer acquisition percentages, offers publishers invaluable insights to supercharge their revenue streams. In this digital age, comprehending and harnessing the power of…
Summer is winding down. Fall brings a surge in content trends revolving around back-to-school preparations, last-minute getaways, and various outdoor pursuits. As we inch closer to the autumn season, August offers us a few more weeks of vacation before the curtain falls on summer, and on the horizon…Q4. Depending on your geographical location, August still…
Adapex, Inc. releases research on alternative identity solutions and their impact on digital ad targeting and revenue opportunities for publishers. Abstract Adapex, Inc., the adtech company of Datrix, set out to understand the impact of alternative identity solutions on bid opportunities and CPMs for publishers. Context In a rapidly changing digital advertising environment, marked by…
Artificial Intelligence (AI) applications are affecting various industries, and publishing is no exception. As technology rapidly advances and data becomes more accessible, AI presents unparalleled opportunities for publishers. It empowers them to efficiently manage editorial processes and enhance content creation and advertising strategies. AI Applications in Publishing: Beyond Generative AI Streamlining Content Creation: AI, particularly…
New York, June 2023 – Adapex is thrilled to announce that we have been shortlisted for a Digiday Media Award for Best Ad Tech Platform. The Digiday Media Awards recognize companies working to modernize digital media. Over the years, the awards have honored industry-leading work. Finalists for the Best Ad Tech Platform are selected for…
Many of our publisher partners are asking us about the potential impacts of generative AI like ChatGPT, particularly as it relates to publishers’ ability to monetize their owned content. There are many things to consider. Here are a few: Impacting Traffic From Search Since generative AI is going to be deployed in search – ChatGPT…
Let’s review the top header bidding networks of 2022 for programmatic advertising. We evaluated the top networks using various criteria based on our data analysis from the last year. It’s important to note that there is no one-size-fits-all solution when it comes to header bidding. The networks you choose will depend on your traffic and…
Digital advertising operations provider Adapex partners with PremiumMedia360 (PM360) to improve CTV ad efficiency and management. April 13, 2023, NY, NY Adapex, Inc. (Adapex) is excited to announce that it will be partnering with PremiumMedia360 (PM360), the advertising data automation company, to integrate CLIR CTV into its CTV Inventory. PM360 automates the operational workflows for…
Featured in Grit Daily, Adapex’s President and Founder, Debra Fleenor believes it’s time for publishers to reclaim agency over their inventory and evolve the media ecosystem. Read here. Publishers Need to Reclaim Their Share of Ad Dollars
Adapex is featured in the Digital Ad Blog. Adapex Founder and President, Debra Fleenor, shares her excitement around Seller Defined Audiences and curation as a service. Read here. [visual-link-preview encoded=”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”]
