CASE STUDY

Inquistr and Adapex Drive Revenue Growth

Situation

Two years ago, Dominick Miserandino became CEO of Inquisitr, a US news site that focuses on lifestyle stories. Immediately he realized the ad operations structure and minimalistic technology caused issues with revenue and needed to be changed. “I realized we needed a structure and a fixed workflow [with ad ops],” said Dominick. “The previous management tried various people running it… If you have multiple parties involved with ads, there’s no one, coordinated structure.”

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WHAT OUR CLIENTS SAY

Client feedback

Dominick Miserando

CEO, inquistr.com
“[With AdApex] in place, everything else is easier. It allows me to have my team do what they need to do, and I can do what I need to do.”

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound
“Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact.”

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound
“Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact.”
Client name
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