Situation
Two years ago, Dominick Miserandino became CEO of Inquisitr, a US news site that focuses on lifestyle stories. Immediately he realized the ad operations structure and minimalistic technology caused issues with revenue and needed to be changed. “I realized we needed a structure and a fixed workflow [with ad ops],” said Dominick. “The previous management tried various people running it… If you have multiple parties involved with ads, there’s no one, coordinated structure.”
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